That’s why it’s critical to take consistent, proactive steps to mitigate future negativity before it starts, no matter how good your reputation is right now. It could change in an instant if you’re not on top of it.
How reputation protection works
Think of your brand’s online reputation as a public credit score for your business that’s a combination of:
- Branded search results
- Online reviews
- Editorial content
- Online images
- Social media
- …and more
Cumulatively this content is reflected online and scrutinized by prospective customers. That hard-won reputation must be protected.
By working to proactively mitigate negativity, usually through the strengthening of your brand’s existing online content or addressing potential negative content creation, the potential effect and frequency of negative content being produced in the future can be reduced.
We do this by taking steps like:
- Improving reviews so inevitable negative ratings are less impactful to your business
- Repositioning positive online content in search
- Identifying online content threats and mitigating them before they become problems
- Creating an environment for positive brand messages to be published and promoted online