ALMOST OVERNIGHT, THE INTERNET’S GONE FROM A TECHNICAL WONDER TO A BUSINESS MUST.
Online marketing or simply called as internet marketing is the process of promoting a brand, a website, products or services over the internet .It involves generating website traffic or attracting viewers and customers from the internet. This type of marketing is bidirectional and involves participation from the user end as well. It has evolved to be the best tool for reaching global audience and measure the effectiveness of the campaigns. Internet marketing can be carried out using various techniques/methods:
1. SEO (Search Engine Optimization) 2. SEM (Search Engine Marketing)
3. SMM (Social Media Marketing) 4. ASO (App Store Optimization)
5. Google AdWords