Reputation Repair

Fixing your online reputation can make an enormous difference in the quality and quantity of opportunities that come your way. The consequences are often huge for brands – in many cases a business can experience a 22% drop in business from a single negative search result on the first page (whether the information is true or not).

That’s where Reputation X comes in – to restore balance. Because normally, search and social platforms aren’t going to fix the problem for you.

Real reputation repair requires a strategic and thoughtful combination of a few key techniques, and the specific mix is determined by an analysis of your brand’s (individual or corporate) search results and reviews.

Those key techniques include:

• Removing negative content at the source
• Removing negative content from search results
• Adding positive content to your online presence
• Changing search results to balance online sentiment
• Pushing bad results down in Google
• Improving Google business reviews
• Improving Yelp and other online reviews

We have a higher success rate than other reputation management companies in part because we only provide services to clients we believe we can help. We don’t want to waste your money on a campaign that won’t actually fix your reputation. The reality is, sometimes the probability of correcting a given online problem is too low because damage is either too significant or for other technical reasons – so we have to turn projects down. The ones we take are those with which we believe we can actually help – and once a team takes a project, we work night and day to achieve maximum success.

The actual costs of online reputation repair are hard to pin down without really digging into the specific problem, because issues that need to be corrected can vary considerably from case to case. Some reputation problems are more challenging to solve, and will require more resources than others (and therefore cost). This is why every campaign we execute is designed from the ground up based on your specific needs. We remain completely transparent with our clients on the tactics we’re using from day one.

Here are some guidelines to help you budget:

Cost examples

• Online Review Management
  $1,500 per month and up depending on number of locations and other factors. Includes monitoring.
• Basic Reputation Management
  $3,000 – $5,000 per month for six months or longer.
• More Aggressive Reputation Programs
  $5,000 – $8,000 per month for six to twelve months or longer.
• Complex or International Reputation Management
  The same as aggressive reputation management but additional overhead costs such as in-country resources, translation, and cultural quality control can increase costs by about 25%.

What’s your reputation costing you?

In today’s online environment, there are many factors that can cost a brand opportunity. What might negative search results cost you? We can help you figure that out. Click here to set up an appointment for a free analysis of your online brand and steps that can be taken to improve it.